Global Keratin Hair Treatment is a revolutionary treatment that softens, smooths, takes away the frizz and most importantly gives you straight, sleek hair naturally. We say naturally because this treatment does not use any strong chemicals to close the hair cuticle in the process of straightening it, not damaging the hair shaft. The key ingredient of this treatment is Keratin. Keratin is the primary protein of the skin, hair and nails. It is said that Keratin comprises approximately 88% of your hair. This natural substance gives hair the ability to return to its original healthy, shiny, smooth and conditioned state.

Purism 2009.